A viral campaign that actually went viral. We love when projects overlap with experiences we love. And we love NBA basketball. 

We were a key part of the team that created this contest for Carmex via Bolin Marketing.

Thanks to a slick and intuitive user experience, the Carmex Be A Half-Court Hero sweepstakes amassed over 486 million earned media impressions for the Carmex brand.  

Plus LeBron got involved in the most spectacular way. Watch the sweepstakes unfold in epic fashion here, here + here.

 "How about my man Michael with the sky hook from half court for 75k large!!! #wow #awesomeness" 

~LeBron's Tweet, after tackling the contest winner